Client: Slovak Telekom Agency: MUW Saatchi & Saatchi Dir: JIŘÍ HORENSKÝ DP: MARIÁN ONTKO
ABOUT THE PROJECT
One in ten students becomes a target of cyberbullying—often after their private, intimate photos are shared without consent.
This isn’t just a statistic. It’s a harsh reality affecting far too many young people.
A huge thank you to MUW Saatchi & Saatchi for the amazing idea and collaboration, and to Slovak Telekom for the trust. We’re proud to have been part of this meaningful project.
Let’s help shape an online world built on respect, empathy, and privacy.
Before you hit “share,” ask yourself: Could this hurt someone?
If the answer is yes—don’t post it.
Together, we can push back against digital harm.
Together, we can make the internet a better place.
If you’d like to know more about the campaign, feel free to visit: absolventisikany.sk


