At RE:SET PRODUCTION, we had the privilege of producing a deeply moving campaign video for Bloom Robbins, a brand dedicated to supporting women’s health and beauty. Launched on November 10 2025, this campaign focuses on empowering women who have experienced one of the most emotionally challenging aspects of breast cancer – the loss of their hair.

Created in close collaboration with OZ Amazonky and the Alliance of Women with Breast Cancer, the campaign highlights real stories of strength and resilience. Through authentic storytelling, we aim to raise awareness, break stigmas, and encourage women to find power in their vulnerability.

Real Women, Real Stories

The heart of the campaign lies in the personal journeys of three courageous women – Katka, Stanka, and Veronika – who have bravely faced breast cancer. Their honest and powerful stories shed light on the emotional impact of losing hair and how they found strength in their identity beyond appearances.

Emotion-Driven Visuals and Thoughtful Direction

The video was conceptualized by creative agency Made by Vaculík, who brought us on board to handle production. The campaign was directed by Emília Ondriašová, whose sensitive approach and cinematic eye drew attention in 2023 with her acclaimed student film Tento divný deň. Behind the camera was Michaela Klanicová, whose signature visual style brought intimacy, honesty, and emotional depth to the screen.

We, at RE:SET PRODUCTION, are proud to have supported this project from beginning to end — aligning our commercial expertise with a campaign that carries real social impact. This campaign goes far beyond the screen. It aims to break down stigma, inspire compassion, and create community around those impacted by breast cancer.We are honored to have played a part in a campaign that speaks directly to the hearts of women, encouraging them to embrace their strength and reminding us all of the importance of empathy, community, and support.

BTS