“Waves of Memories” – A Unique Campaign That Brings the Past to Life with AI

At RE:SET, we had the opportunity to be part of a one-of-a-kind, emotionally resonant project for Rádio Vlna, Slovakia’s most-listened-to oldies radio station. In collaboration with the creative agency TRIAD, we helped bring to life the “Vlna spomienok” (Waves of Memories) campaign—a powerful concept built on nostalgia, memory, and the universal language of music.

This was Rádio Vlna’s first major image campaign, and it came straight from the heart of the brand. Focused on the timeless hits from the ‘70s to the ‘90s, the campaign taps into real emotional insights: music is more than just sound—it’s a trigger for memory.

Reactivating Emotions Through Sound and Vision

Listeners of Rádio Vlna often associate their favorite songs with meaningful life moments—from carefree youth to time spent with family and friends. With this campaign, we set out to reactivate those dormant memories, and we did it in a very literal way.

AI plays a starring role in this campaign. Through advanced generative tools, listeners could upload their own black-and-white photos, which were then colorized and animated using artificial intelligence—turning still memories into vivid, moving moments.

“We used two advanced AI systems,” explained Roman Janajev, Creative Tech Lead at TRIAD. “One neural network handled photo colorization, and the latest Runway Gen-3 model brought the images to life with subtle motion.”

Our role was to authentically capture the emotional responses, translate the core idea into engaging visual content, and support the integration of advanced AI into the storytelling. We were proud to work with a forward-thinking team on a project that not only leveraged cutting-edge technology but also touched the heart of what makes us human: our memories.

By fusing music, memory, and technology, Rádio Vlna’s “Waves of Memories” became more than just a campaign—it became an emotional experience.