At RE:SET Production, we’re proud to have joined forces once  with Fun rádio and agency TRIAD to help create their latest campaign – a bold initiative aimed at tuning the whole of Slovakia into a happier frequency. Titled „We All Need More Fun,“ the campaign responds to a clear need: more laughter, light-heartedness, and positive energy in our daily lives.

The inspiration came from the recent World Happiness Report 2024, which showed Slovakia dropping 16 places in the global life satisfaction ranking. In a time when people feel increasingly weighed down, this campaign serves as a timely reminder of the power of humor and music to uplift the nation.

The campaign began with a playful street activation: Fun rádio teams took to the streets of Bratislava and Košice for a unique „census of frowns“ – measuring how many Slovaks walk around with serious faces. The results weren’t too surprising: we all really do need more FUN. This light-hearted data point sparked the development of a vibrant image campaign that blends strong digital content with on-air and out-of-home elements.

As the production partner, RE:SET brought this joyful concept to life through an energetic online spot, directed by Juraj Mráz. With a colorful, spontaneous, and uplifting tone, the video captures genuine street reactions, laughter, and, most importantly – smiles. The spot is set to the infectious hit „All Or Nothing“ by Topic & HRVY, reinforcing Fun rádio’s position as a go-to source of feel-good music.

The campaign also includes the launch of a new digital music stream titled „ÚSMEV“ (Smile) – a curated mix of today’s most uplifting hits, now live on the Fun rádio website.

From our lens at RE:SET Production, this was more than a shoot – it was a mission to spread joy. Working alongside creative minds from TRIAD and the energetic Fun rádio team, we crafted a piece that not only entertains but also delivers a heartfelt message: smiling is contagious, and sometimes, all it takes to shift the mood of a nation is the right song and the right spirit.

We’re excited to be part of a project that reminds us all: fun is not just in the name, it’s in the DNA.